Tuesday, May 13, 2008

MID pricing: You're doing it wrong!


UMPC Portal is reporting an expected US $750 on launch for the Gigabyte M528 MID. This is after his initial discovery where the price actually looked closer to US $1450. Even at $750, this is overpriced. There's no good reason MIDs should outprice budget laptops and compete with UMPCs. The Samsung Q1U-V (800 MHz Intel A110, 1 GB RAM, 60 GB HDD) is currently $782 new on Amazon.com.

MIDs and non-phone, non-computer Internet devices have two challenges to the sale:
  1. Convince consumers they need or want one.
  2. Convince customers that their solution is the right one.
Gigabyte may be hoping to capture an early adopter crowd or first-to-market hype for their MID, but even as a devout early adopter, I wouldn't spend more than $500 on a new device of this class - especially with the Nokia tablets and Eee PC available. The upcoming Nokia N810 WiMAX Edition price seems to be in the US $440 range so that's the current price to beat.

2 comments:

Snoshrk said...

I have been closely watching the 528 since the shows earlier this year. I agree, a MID should be right at the $500 mark. If the pricing is even close to being correct, then I feel sooooo much better about my N800 purchase. I love it so far and it has almost (95%) replaced my Palm T3.

Thanks for the great site(s) T'Fix!

OT (N800 Case): Have you ever reviewed any cases from eHolster.com?

M

Richard said...

I agree but to me the price issue is due to all of the UMPC's not providing the right form factor. Full windows needs a touch type keyboard and if a UMPC provided that and made it jacket size then price would not be much of an issue.

Price is an issue when you talk about these devices as they can not be a easy to use laptop replacement, they are toys for geeks.